Digital Reality
Experiences

BRAND EXPERIENCE | WEB AUGMENTED REALITY

Whether 3 or 13 years: Every visit to a dealer becomes an experience and parents can finally take their children with them without any worries. The older ones create their own race track on the game board, scan it via augmented reality and then race for victory in a complete racing game. The younger ones paint, spray and apply stickers to cars and experience a nice adventure with their decorated cars. Highlight: The car is then available to take home thanks to the crafting sheet printing function.

Best of Swiss Apps Award: Gold in AR, Gold in UX/Usability, Silber in Innovation, Silber in Functionality

Developed in co-creation with JEFF.

augmented reality | entertainment game

For the children because of Corona: the new painting and crafting app from Mercedes-Benz brings a little joy and creativity back into the children's rooms: paint cars, decorate them with glitter and stickers and then send them as cut-out sheets by e-mail. Print it, cut it out and craft together. Available in four languages: German, French, English and Italian.

Download for free at the Apple App Store (iPad only) 

Designed and developed in collaboration with JEFF.

GAMES | IPAD APP

For this event, the management team of Swiss parcel distributor PostLogistics was given the task to deliver parcels and meanwhile to deal with its own future. An interactive storytelling app links the locations and ensures vivid interaction within the groups. Each group receives a parcel and takes a look inside it by using the AR app without opening it. Playfully implemented animations teaser the far future of each topic and thus the next workshop topic. Gamification elements animate the groups to answer the quiz questions correctly and thus obtain the next hints, which are distributed throughout the whole area. Developed in collaboration with Fabritastika.

AUGMENTED REALITY | INTERACTIVE STORY

Have a seat and take off: Following the motto "Off to Entertainment Heaven", the virtual reality experience for UPC at the Zurich Film Festival starts comfortably in a virtual living room and then boosts you through the roof into sky. Thanks to the full-motion armchair, you literally lose your grip on the ground. Using a remote control, the user steers high above the clouds to huge, floating TV screens and tries to memorize blockbuster videos. But high level of concentration is needed, because the breathtaking view over the Alps and the greater Zurich area is tempting. In addition, air planes or a dragon rushing by try to distract the viewer with audio-visual signals. Developed in close cooperation with JEFF.

VIRTUAL REALITY | EVENT INSTALLATION

For famous British carmaker MINI, we developed one of the world's first augmented reality games with multiplayer functionality for up to four players. The game principle is quite simple: Choose one of four virtual MINI vehicles and start playing on the real table in Union Jack look. Whoever holds the MINI symbol for 10 seconds wins a point. If you are touched by others, you lose it. The game focuses is on fun while driving combined with innovative technology, just like MINI. Installed at Man's World Exhibition and Forward Festival.

AUGMENTED REALITY | EVENT ACTIVATION

ewz-on allows users to interactively experience the history of the electrification of the city of Zurich. The app immerses users in the most important six epochs, each with its own game, infotainment section and challenging competition. On a interactive journey, the players illuminate the first roads back in 1892, build dams in the Graubünden area, deal with the solar production of the future and, as a highlight, turn off the entire festive lighting of the city of Zurich via the app. Awarded 2 x Gold at the Best of Swiss Apps Awards. Developed in close cooperation with JEFF.

MOBILE GAME APP | MIXED-REALITY

The installation "Profit Distribution 2017" shows in an appealing way how the citizens of the Canton of Zurich benefit directly and indirectly from the profits of the Kantonalbank. The infotainment cube "Communities" lets the users fly all over the communities in a bird's eye view and thus creates a subtle personal reference to their own community and the amount distributed there. Developed in collaboration with JEFF.

MAP BASED APP | EVENT INSTALLATION

In winter 2017, Illuminarium, a wonderful winter light festival, shined for the first time in the inner courtyard of Landesmuseum (National Museum) in Zurich for 45 days. The main theme was innovation and interaction in lighting. For presenting partner smart, we have created an imaginative, interactive story on a huge 350m2 screen in the inner courtyard. The highlight: Sitting in a real smart fortwo, one could subtly interact within the winter fantasy world by steering one of the balloons on the wall by using the accelerator pedal and steering wheel as a controller. Developed in cooperation with Projektil, Miteinander and JEFF.

INTERACTIVE STORY | BIG SCREEN